Have you ever worked in a start-up? What kind of pressures were you feeling? Below, I have decided to analyze the key components which distinguishes a big company from a small one. Enjoy! 🙂

1) No room for laziness! Due to it’s lack of resources, a small company tends to have less staff. This creates a lot more pressure on each person to perform to the best of their ability. If one person slacks off, this will directly impact  the rest of the office and could directly affect the project’s goals. Bigger companies on the other hand tend to have more staff. This makes it easier for the lazy individuals to rely on the hard-working individuals.

2) Creativity is key! What can we do to increase value which will distinguish us from our competitors? Growing a start-up means that every person needs to find ways to create value within the company. Starting out is not easy with a lot of experienced competitors in the market. The only way to grow is to think of new ideas that are not being used by competitors. Unfortunately this is the hardest part.

3) Customer service cannot be neglected! Big companies are notorious for underestimating the power of good customer service. If customers are treated well, they will most likely come back and they will most likely spread the word about your company. Small companies do not have the brand recognition and cannot afford to lose customers due to poor customer service.

4) Every deadline matters! In a start-up, work needs to get done and needs to get done quickly. No extensions or excuses. The one advantage small companies have over the bigger ones is that they can move faster.


Interesting Marketing Material

Hi everybody!

Hope everyone had a lovely Thursday! Is anyone else glad tomorrow is Friday? I know I am (and I am extremely looking forward to my 3 day weekend!). Below you can find some links to some interesting marketing channels. I hope you enjoy!

Are Your Non-Marketing Departments Making These Common Marketing Mistakes?

Marketing can drive the major shift we need for sustainable business.

Google, Moz & Hubspot Are The Most Recognized Marketing Tech Brands In Marketing Land Survey



Introduction to Marketing

A huge portion of my life is dedicated to marketing and therefore I decided to dedicate my blog to this subject. Below you may find some important factors about Marketing. If you know any additional marketing strategies that can lead to the overall success of a company, feel free and comment them below! :)

Social Media Optimization

social-media-optimizationSocial Media optimization refers to the use of numerous social media platforms and sites in order to increase the awareness of a product, brand or event. It is similar to SEO in that it tries to increase awareness and increase traffic to a web.

Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. In addition, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer relationship.

Search Engine Optimization 


SEO (search engine optimization) is the process of manipulating the search engine’s algorithm in order to increase a websites visibility. This is important as it allows visitors to get easy access to a website and access it more frequently. As an internet marketing strategy, SEO considers how search engines work, what people search for and which search engines are preferred by their targeted audience.

Measuring conversion rates


Micro-conversion rates (adding products to shopping cart, commenting on blogs, subscribing to newsletters…) make up 98% of web traffic analysis. This doesn’t mean that macro-conversion rates (selling products, generating content…) isn’t important. It means that by determining the actions made by your visitors can help lead to a macro conversion.

Google Analytics and AdWords can allow users to review online campaigns by tracking landing page quality and conversion goals. By using Google Analytics, marketers can determine which ads are performing, and which are not. Google Analytics can track visitors form all referrers, including search engines, display advertising, pay per click networks and email marketing.