Introduction to Marketing

A huge portion of my life is dedicated to marketing and therefore I decided to dedicate my blog to this subject. Below you may find some important factors about Marketing. If you know any additional marketing strategies that can lead to the overall success of a company, feel free and comment them below! :)

Social Media Optimization

social-media-optimizationSocial Media optimization refers to the use of numerous social media platforms and sites in order to increase the awareness of a product, brand or event. It is similar to SEO in that it tries to increase awareness and increase traffic to a web.

Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. In addition, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer relationship.

Search Engine Optimization 


SEO (search engine optimization) is the process of manipulating the search engine’s algorithm in order to increase a websites visibility. This is important as it allows visitors to get easy access to a website and access it more frequently. As an internet marketing strategy, SEO considers how search engines work, what people search for and which search engines are preferred by their targeted audience.

Measuring conversion rates


Micro-conversion rates (adding products to shopping cart, commenting on blogs, subscribing to newsletters…) make up 98% of web traffic analysis. This doesn’t mean that macro-conversion rates (selling products, generating content…) isn’t important. It means that by determining the actions made by your visitors can help lead to a macro conversion.

Google Analytics and AdWords can allow users to review online campaigns by tracking landing page quality and conversion goals. By using Google Analytics, marketers can determine which ads are performing, and which are not. Google Analytics can track visitors form all referrers, including search engines, display advertising, pay per click networks and email marketing.


2 responses

  1. Ambre,
    I loved your blog. It is very well organized and has a clean layout. The simplistic format really gives the blog a great character. The information you provided regarding an introduction to marketing was truly insightful. It certainly provides information that has increased my knowledge in understanding to an introduction to marketing.

    • Thanks Elizabeth!
      I am happy that you enjoyed! I know marketing isn’t for everyone but I was happy to be able to share this information since I love it so much! 🙂


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